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Small on purpose. Here’s what that means. ͏ ͏ ͏

Merchant of One Weekly · Start here

Running a company of one

Welcome. Each week I send one short essay on running a business that stays small on purpose: calmer, profitable and built around a life.

Here’s the idea in five lines.

The short version

•Small is the point, not a phase before growth.
•Build things that don’t need you daily.
•Buy once, own it. Fewer subscriptions, fewer surprises.
•Start with customers, not an audience.
•Decide what enough is, and plan around it.

From the shop

The shop sells finished tools for people who work alone. Buy once and it’s yours.

Browse the tools →

Want to go deeper? What a company of one means

Running a company of one? Hit reply and tell me what you’re working on.

Talk soon,
Zac at Merchant of One

Got a question? Just reply to this email.

Merchant of One by Code Shock, LLC · 2105 Vista Oeste NW, Suite E #3309, Albuquerque, NM 87120

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